Aleva is a groundbreaking concept brand empowering women with an at-home pap test kit, redefining health control. The challenge with this branding was balancing approachability and authority, Aleva facilitates strong customer bonds. This duality extends to branding: friendly, rounded shapes blend with a sleek, typographic logo. The period in the logo signifies Aleva’s unwavering healthcare commitment and modern style. This was created with local designer Aleisha Knight.

Branding | Packaging | UI Design